From Hobby to a Business - KABALANCE

KABALANCE - Hospiytality Industry


Kabalance is a company that produces, sells, and distributes healthy sweets such as Marquesas, wafers, and spreads that are low in calories, carbs and have no added sugar. It started as a hobby by its founder, Katheryne Cachutt, who studied nutrition and dietetics. However, her enthusiasm for healthy desserts was bigger than anything.


So, she mixed her nutrition knowledge with her love for sweets and cooked her typical childhood sweets. Her initial and signature sweet marquesas were a total success. Katherine's brand started to grow in sales, production, and recognition.


During Kabalance's growth, the main challenge was to shift customer's perceptions from a personal brand to a business-oriented one. Katheryne's followers were accustomed to one-to-one brand conception with unique content. However, Katheryne wanted to be independent of her business.


Katheryne's followers love the brand and her sweets. They are looking for a healthy dessert solution to their day. So, Kabalance needed to balance personal and business to support those loyal clients and gain new customers. This objective's plan of action was to utilize a commercial strategy with the content to upscale the brand. The message, images, and style move to a professional level while the personal brand's humanization stayed to remain the storytelling perspective that customers expect. The customers' connection was vital to hook loyal clients, but the new brand's mission was in the making.


The new Kabalance business brand gained ten thousand followers in a month. The reach of the desserts growth with four new points of sales. Kabalance's customers recognized the difference between the two brands.





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